Love Island USA, the most popular show on Peacock, takes place in real time with audience involvement playing a crucial role. Throughout the season, viewers can influence the outcome by voting via the Love Island app. However, the app’s outdated design makes voting cumbersome and difficult to navigate. Additionally, while merchandise is available within the app, it is redirected to a third-party vendor, which discourages e-commerce sales. Lastly, the app does not offer direct streaming access, representing a missed opportunity to enhance viewer engagement and convenience.