Love Island App Redesign
Love Island USA, available for streaming on Peacock, is a highly popular reality dating show. It airs six times a week, nearly in real-time, fostering ongoing engagement. A key aspect of the show's success is the audience participation through voting, which significantly drives its popularity. The Love Island USA app has great potential to further excel with targeted improvements in its UI and UX, enhancing user experience and engagement.
The Problem
Love Island USA, the most popular show on Peacock, takes place in real time with audience involvement playing a crucial role. Throughout the season, viewers can influence the outcome by voting via the Love Island app. However, the app’s outdated design makes voting cumbersome and difficult to navigate. Additionally, while merchandise is available within the app, it is redirected to a third-party vendor, which discourages e-commerce sales. Lastly, the app does not offer direct streaming access, representing a missed opportunity to enhance viewer engagement and convenience.
